What You Should Know About Advertising

 Geo-fencing refers to the process of setting up a virtual perimeter or "fence" around a particular location, such as a store or event venue. 

This fence can be established using GPS or RFID technology, and when a customer enters or exits the geofenced area, they receive a notification or message on their mobile device. 

Geofencing is often used by businesses to send targeted promotions or offers to customers on their cell phones, who are near their store or event location.  

 Geo-targeting refers to the process of delivering marketing messages or advertisements to specific audiences based on their geographic location. 

Unlike geofencing, which is limited to a specific physical area, geotargeting can be used to reach customers who are located anywhere in the world. 

Geotargeting uses IP addresses, zip codes, and other location data to determine the location of the user, and then serves ads or content that are relevant to that location.  

Advertising: Advertising on broadcast television tends to be more generalized and geared towards reaching a large general audience. 

Footprint: Utilizing broadcast TV/Radio means your advertising reaches the entire footprint of the station, potentially resulting in advertising waste. Be sure to get a station footprint map when evaluating this option.

This works best for business with multiple locations throughout the broadcast footprint that serve a larger area and don’t need to target their audience for optimal results.

Cable television has the flexibility to target more niche or specialized audiences. 

With a wider range of channels catering to specific interests, cable networks can tailor their programming to appeal to particular demographics, such as age groups, hobbies, or lifestyle preferences.

Cable television offers more targeted advertising opportunities compared to broadcast television. 

Cable networks can gather data on their viewers' preferences and behaviors, allowing advertisers to target ads more precisely to specific audience segments. 

This targeted approach can result in higher engagement and conversion rates for advertisers.

 Age Demographics & Average Time Spent with Content (per day):

Ages 18-24:

Traditional TV: ~1.5 hours

Streaming Services: ~2.5 hours

Other Video Content (YouTube, TikTok, etc.): ~1 hour

Ages 25-34:

Traditional TV: ~2 hours

Streaming Services: ~3 hours

Other Video Content: ~1 hour

Ages 35-49:

Traditional TV: ~3 hours

Streaming Services: ~2.5 hours

Other Video Content: ~45 minutes

Ages 50-64:

Traditional TV: ~4 hours

Streaming Services: ~2 hours

Other Video Content: ~30 minutes

Ages 65+:

Traditional TV: ~5.5 hours

Streaming Services: ~1.5 hours

Other Video Content: ~20 minutes

In 2024, time spent on social media varies significantly across different age groups:

Teens (13-17 years): Teens are the most active, spending nearly 5 hours per day on social media, with platforms like TikTok, Instagram, and YouTube being their top choices.

Young Adults (18-24 years): This group spends around 3 to 4 hours per day, with a strong preference for visual platforms like TikTok and Instagram.

Adults (25-34 years): They spend about 2 to 3 hours daily, often balancing between entertainment and professional networking on platforms like LinkedIn.

Older Adults (35-54 years): Their usage is lower, typically around 1 to 2 hours per day, focusing on platforms like Facebook and Instagram.

Seniors (55+ years): They spend the least amount of time, generally under an hour per day, mainly using Facebook to stay connected with family and friends.

The data shows a trend where younger users gravitate towards more visual and dynamic content, while older demographics lean towards platforms offering connection and information​.